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Malaysia's Genting: Gambling on the West - Teaching Note
作者姓名:Justin Paul; Zalina Rosli; Sumit Mitra;
 商品編號:8B14M106
出版日期:2014/09/22內容長度:6 頁

Teaching note for product 9B14M106.

Malaysia's Genting: Gambling on the West
作者姓名:Justin Paul; Zalina Rosli; Sumit Mitra;
商品類型:Case (Field)商品編號:9B14M106
出版日期:2014/09/22內容長度:12 頁

Genting, a gaming company that monopolizes the Malaysian market, entered the U.K. gaming market in 2004 and faced competition from established players, different customer preferences across casinos in the United Kingdom, and changes in the British government’s gaming regulations. Genting had to rely on local management to run the business in the United Kingdom, as the market was still new to it. In operating casinos with different but established .....more

Ferro Industries — Exporting Challenge in a Small Firm
作者姓名:Justin Paul; Parul Gupta; Shruti Gupta;
商品類型:Case (Field)商品編號:9B11M115
出版日期:2012/01/25內容長度:18 頁

This case deals with an exporting challenge faced by Ferro Industries, a small enterprise within the steel industry in India. The company’s manufacturing facility was located in the National Capital Region of Delhi. Ferro’s main products were roll-forming machines, cut-to-length lines, and slitting lines; the company was one of only three firms in the Indian sub-continent catering to the market for such products. This case raises two basic questions .....more

L’Oseraie - Turnaround Challenge
作者姓名:Justin Paul; Marc Chaix; Shruti Gupta;
商品類型:Case (Field)商品編號:9B11C018
出版日期:2011/07/11內容長度:15 頁

This case deals with the challenges faced at L’Oseraie, a nursing home located in the north-east of France. The director of L’Oseraie was faced with a number of issues and questions: _x000D_ - How to improve the employee motivation and engagement further as the absenteeism episode seemed to have added fuel to the fire?_x000D_ - How to find the time to implement a real strategy at the nursing home, as tackling too many day-to-day issues was time-consuming? .....more

Louis Vuitton in Japan - Teaching Note
作者姓名:Justin Paul; Charlotte Feroul;
 商品編號:8B10M67
出版日期:2010/10/19內容長度:8 頁

Teaching note for product 9B10M067.

Louis Vuitton in Japan
作者姓名:Justin Paul; Charlotte Feroul;
商品類型:Case (Pub Mat)商品編號:9B10M067
出版日期:2010/10/19內容長度:20 頁

This case deals with the opportunities and challenges of Louis Vuitton, the leading European luxury-sector multinational firm, in Japan, taking into account the unique features of brand management and integrating culture and consumer behaviour in Japan. In the last decade, Japan has been Louis Vuitton’s most profitable market, but the global economic crisis has presented challenges.Facing a weak economy and a shift in consumer preferences, Louis Vuitton .....more